The Story of Balozi wa Kasa

Along Kenya’s southern coast, sea turtles have always been part of people’s lives and stories. Since fishing is the main activity here, for generations, fishers have seen sea turtles gliding through the waters, sometimes even caught in their nets.

There was a time when sea turtles were regarded as food, much like fish. However, by the 1980s, this practice was outlawed, and sea turtles became protected by law. Even though the harvesting of sea turtles declined, many coastal communities remained unaware of the ecological importance of sea turtles, and of the laws concerning their protected status.

Image of ORP-Kenya's educational outreach officer, Juma, during the pilot study with fishers from a BMU in Kenya that inspired the Balozi wa Kasa programme.
ORP-Kenya’s educational outreach officer, Juma, during the pilot study with fishers from a BMU.

Therefore, in 2022, we decided to learn about conservation perspectives at the grassroots, and went into the villages to listen. Through a pilot study, we asked fishers what they knew and felt about sea turtles. The answers were honest.

What they did understand deeply was in the context of their livelihood – fishing, and the reality of sea turtle bycatch, something they saw almost every day.

An idea takes root

Artisanal fishers in Kenya pulling up a fishing net. Image.

From these conversations, Balozi wa Kasa, or the Sea Turtle Ambassador Programme, was born. Instead of using a top-down approach, we decided to work hand-in-hand with local fishing communities, through the Beach Management Units (BMUs) along Kenya’s coast.

BMUs are community groups officially recognised by the Kenyan government to manage local fisheries. They bring together fishers, traders, and community members to make decisions for their stretch of coastline.

By working with BMUs, the programme could grow from within the community, and enable members to take up conservation roles. When volunteers stepped forward from nine BMUs, covering nearly 50 km of coastline north and south of the Diani–Chale Marine National Reserve, the programme began in earnest.

The beginning of Balozi wa Kasa

Picture of Chale Jeza BMU memebers and ORP-Kenya staff.
Chale Jeza BMU memebers and ORP-Kenya staff

In 2023, the first group of BMU members joined our Balozi wa Kasa training programme. Our team provided sessions on everything – from the ecological role of sea turtles to conservation laws, safe ways to rescue and release entangled turtles, and sustainable fishing practices.

During one meeting, Suleiman Ronga, a 40-something fisher from Chale-Jeza, shared his story:

Portrait of Suleiman Ronga from Chale Jeza BMU, Kenya.

Today, Suleiman leads other fishers in the Chale-Jeza BMU in protecting sea turtles.

Five main aspects

Group photo of the female leaders of Funzy BMU during a Balozi wa Kasa event
Group photo of the female leaders of Funzy BMU during a workshop.

1. Peer-to-peer learning

So far, we have certified 129 BMU members to become Balozi wa Kasa — Kiswahili for Sea Turtle Ambassadors (STAs). We equipped them with booklets, posters, and data sheets to help record and share what they learn. While some STAs choose to focus on training fellow fishers, others visit schools, families, and community groups. Creative storytelling has become a powerful tool, as the STAs use skits, songs, and poems to inspire young people and raise awareness in schools and villages. The STAs have also become a part of our annual Diani Sea Turtle Festival, where they not only teach attendees about sea turtles and how to protect them, but also prove that fishermen can often be conservation’s strongest allies.

2. Strengthening conservation partnerships between people and government

Effective on-ground conservation relies on clear and open communication among all stakeholders. While fishing communities and Fisheries Officials in Kenya have worked together for many years, we found an opportunity to strengthen the connection with the Kenya Wildlife Service (KWS), uniting all bodies under the common goal of sea turtle conservation. Through our programme, Sea Turtle Ambassadors, KWS rangers, and Fisheries Officers in each area now take part in joint workshops and meetings. This teamwork promotes better understanding of laws and regulations, collaborative monitoring of sea turtles, shared responsibility and mutual respect.

3. Understanding bycatch

Our STAs are also participating in research by collecting bycatch data from their own fishing trips and from other fishers who report incidents. Some are also testing simple innovations like LED lights on gill nets to reduce accidental sea turtle captures. This baseline data on sea turtle bycatch is providing a valuable insight into this lesser-understood threat. In the future, we hope to test more bycatch mitigation strategies together with our STAs and fellow fishers.

4. Empowering women leaders

In coastal communities, men traditionally lead fishing activities and hold most roles within the BMUs. Women, on the other hand, work as fishmongers or “Mama Karanga”, making them the vital link between fishers and consumers, managing the market chain, all while balancing responsibilities at home. Our programme is committed to amplifying the voices of these women, whose contributions to both the economy and the environment are often overlooked. We are working with over 40 women STAs, who have gained confidence as community leaders and stand alongside men in advocating for marine protection in their families, communities, and beyond.

5. Forming independent sea turtle committees

As the program evolved, the STAs began forming sea turtle committees within their BMUs, most of which have now been registered as legal entities in Kenya. These committees serve as important avenues for platforming conservation voices in local fisheries management. By using the existing co-management structures, and applying for funding, these bodies will be able to empower local leaders to plan, act, and sustain conservation efforts independently, ensuring that sea turtle protection remains a lasting, community-driven movement.

Support our Balozi wa Kasa (sea turtle ambassadors)

The Balozi wa Kasa Sea Turtle Ambassador Programme shows what’s possible when local voices lead the way. With every new ambassador inducted, every child inspired, and every sea turtle released safely back to the ocean, our coastline grows stronger.

But sustaining this movement takes continued support, from people like you who believe in the power of community-led conservation.

Your contribution helps empower our sea turtle ambassadors to protect marine life along Kenya’s southern coast.

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